IRO by Sebastine Pepler

Where Skin Comes First. Always.

After 25 years as a makeup artist, I didn’t set out to create more beauty products. I set out to create better ones—formulas that put skin health at the center without compromising on performance, creativity, or ease of use.

IRO is a clean, buildable multi-stick made with only natural and nature-identical ingredients. No phthalates, no sulfates, no petrolatum, no PEGs, no BPA, no EDTA—none of it. Not now, not ever. We’ve left out over 2,000 known or suspected toxins to create makeup that feels as good on the skin as it looks in the mirror. Because clean, safe beauty isn’t a trend—it’s a baseline.

This is color that works with your life: swipe for a sheer wash or layer for bold impact. It's high-performance without the endocrine disruptors, and inclusive by design—for all ages, skin tones, and skin types.

Our setting spray is just as intentional: a triple-duty mist that preps, hydrates, and refreshes throughout the day—because good skin doesn't stop at step one.

IRO is the evolution of how makeup can feel. And it's the result of a lifetime spent understanding what women actually want from their products: something simple, smart, and uncompromising.

Welcome to what could be.

Coming soon...